Wellness Bingo was originally brought to me to ensure the bingo boards met brand standards (1 board for each of the 7 cities - Seattle, Portland, San Francisco, San Diego, Chicago, New York City, and Boston). The only problem was, if this was meant to be an inclusive activity, you also needed to include Spanish speakers and make sure that the hotel employees knew about it. In collaboration with the People & Culture Team, we came up with a strategy that included teasing the contest 1 week prior, announcing with physical & digital interactive bingo boards (this way people could keep them on their phones), and running the competition for 2 months. To ensure participation, each week there was a winner, with a grand prize winner was selected a the end of the campaign. With my assistance, we were able to increase contest awareness, improve employee camaraderie and participation on our Livepineapple Facebook page, the employee Paylocity Portal.
Deliverables - 7 Bingo boards in 2 languages and 2 formats, email imagery, qr code pages.
This campaign was created in collaboration with Olivia Tilley, Lindsey Burne Tampas, Caitlin Christian, and Mary Hseih