Staypineapple has always been an inclusive brand. Every year in June, Staypineapple changes over their logo on social media to a pride version - with the standard 7 color pride flag. Recent changes made to the more inclusive flag made it paramount that Staypineapple’s pride logo would need to be updated. We used the design of the flag inside the pineapple, expanding the new triangle section into it’s leaves working with the contours of the crosshatch of the pineapple. This revamped logo is used with any of the Staypineapple Pride partners, including NYC pride. We were pleased with the inclusive nature and perfect fusion of the Staypineapple Logo and Pride flag. 

Deliverables - Revised logo, 3 versions, social media images

This logo was created in collaboration with Casey Barks, Becca Edwins, and Mary Kirkpatrick. 

Originally known as Project Phoenix, Staypineapple was looking to branch out into the licensing and management sector. The goal was to stand out among other major hotel licensing companies such as Marriott International and IHG. We needed the brand to also tie into the existing Staypineapple Brand. I took inspiration from the half pineapple, it’s always used split vertically, but what about horizontally? That change in design along with highlighting one of their other primary colors, green (representing finance and stability) made the brand tie in with their existing brand. This brand is to not be used for their lifestyle hotel brand but for the financial side of the brand including pitchdecks, case studies and financial reports. The project strengthened their presence in this sector and set it apart from their existing collateral.

Deliverables - logos in 2 orientations (horizontal and square), color pallet, business cabinet, presentations  & pitch decks (proprietary), and website styling

This identity system was created in collaboration with Casey Barks, Della-Rae Carriere, Angel Redondo, Steve Allison, and Staypineapple’s Digital Team.

Lokey Products is a line of Magic Mushrooms homegrown in the PNW. Lokey Products does not have a logo or packaging for both. The packing needs to not only function as packaging for the mushrooms but also a variety of other products - including edibles like brownies, rice crispies, etc. The inspiration for Lokey Products came from the mythical god Loki, their ability to adapt to many different forms. We used a gold and green color pallet to complement the holographic bags. It was also decided for each strain to feature local artist’s illustrations to compliment the colors on the bag as opposed to the identity color pallet.

Deliverables: Logo, Identity Color, and bag labels

This project is hypothetical.

Parlor Popsicles strives to provide the highest quality fruit and vegetable popsicles to their health-conscious customers at a reasonable cost. Parlor is a new company that needs to establish itself as a healthy dessert store to cater to those trying to be healthy but don’t want to sacrifice their sweet tooth. The goal was to create an identity system for the brand including a logo, business cabinet, a packaging system for the popsicles. This also includes a menu and a storefront, as well as a bicycle food cart.

Deliverables: Logo, Business Cabinet. Menus, Packaging System, Food Cart

This project was created as a part of my senior portfolio at The Art Institute of Seattle.

Vivace! Choral Program is a non-profit organization that mentors children in 4th - 12th grades. This program teaches children vocal technique, theory, history, movement and performance while nurturing their artistic skills. These choirs are featured up and down the west coast and have even performed in Washington DC. Vivace! Choral Program is established, but their branding is inconsistent over their collateral. To create formalize their logo and provide a style guide that enforces the brand’s look and feel.

Deliverables: Logo and Style Guide

This project was created as a part of NOVO Red, a Design firm that specializes in providing pro-bono graphic design work for non-profits in the Puget Sound Area.

Closing Partner is a full service New Jersey title insurance company. After more than a decade in business, the company needed to redesign their branding to acquire more business from new clients and to establish themselves as a formative business. The solution was to design a new identity system and create new channels that that reflect Closing Partner’s values. This includes a business cabinet, signage for their new office, a website, and a brochure. These changes led to a more professional outlook and most importantly, more ways to recieve leads. 

Website: www.closingpartner.net

Deliverables: Logo Refresh, Business Cabinet, Signage, Website

This Identity System was created in collaboration with Jan Callahan.