Staypineapple has always been an inclusive brand. Every year in June, Staypineapple changes over their logo on social media to a pride version - with the standard 7 color pride flag. Recent changes made to the more inclusive flag made it paramount that Staypineapple’s pride logo would need to be updated. We used the design of the flag inside the pineapple, expanding the new triangle section into it’s leaves working with the contours of the crosshatch of the pineapple. This revamped logo is used with any of the Staypineapple Pride partners, including NYC pride. We were pleased with the inclusive nature and perfect fusion of the Staypineapple Logo and Pride flag.
Deliverables - Revised logo, 3 versions, social media images
This logo was created in collaboration with Casey Barks, Becca Edwins, and Mary Kirkpatrick.