In a conscious effort to become more sustainable, Staypineapple decided to replace their existing disposable plastic water bottles with alumium water bottles, designed in collaboration with the PATH team. With this change over in guest amenities, our team needed to capitolize on not only the beautiful, branded bottle but also guest concerns. With this came a message of the bottle being a keepsake to take with you. Being considered a “free gift” helped to spread brand awareness well after their stay. Once we received the bottle mock ups from PATH, I created bottle neckers, hotel signage, and revisions to our amenity card, making new icons for this program. Overall, the program has been well received, guests appreciate the water refill stations in the lobby and the ability to refill their own waterbottles as well.
Deliverables - guest room tv, bottle necker marketing, amenity card, photography at each location, imagery from influencers for pr & marketing efforts.
This campaign was facilitated in collaboration with Casey Barks, Della Rae Carriere, Staypineapple’s Marketing and Operations Teams as well as The Partnership Team at PATH Water. Waterbottle design created and provided by PATH water with the approvals of the brand team including myself, Casey Barks, and Della-Rae Carriere.