Staypineapple is an incredibly dog-friendly brand. The marketing team always makes an effort to use our brand pillars to inspire us. We used our furry friends as inspiration and decided to celebrate International Dog Day in a big way. We wanted to celebrate the “pineapple pups” out there and send their paw-rents a physical box that included all the items in our dog package (as well as some other items as well). The custom-designed boxes included branded dog items such as: collapsible dog bowls, bags of signature treats, our newly designed dog leashes (with yellow poop bag holder), and a dog door hanger for onsite stays. This campaign not only created awareness of our brand but the boxes were posted all over social media by our influencers, adding a fun element to an otherwise lesser-known holiday and increased brand awareness.
Deliverables: Custom box, dog leash, postcard, digital images (email & blog), and box packing.
This campaign was created in collaboration with Casey Barks, Anna Altavas, Becca Weber, and Mary Kirkpatrick.