Hops & Props is an annual tasting event at The Museum of Flight featuring 100’s of beers and ciders. It is tradition that every year a new identity and theme is curated for this event with the existing deliverables remaining the same. Many of the items are collectors items, so they cannot be the same year to year (pint glasses and merchandise). This year’s inspiration came straight from the pacific northwest, featuring wood textures and photographic imagery. With the marketing’s announcement of the event, we saw record numbers of ticket sales: selling out in under an hour. The day of the event, I was also in charge of event signage plan, logistics, photography coverage, clean up and execution.
Deliverables - Event logo, poster, email & social media marketing, merchandise design (t-shirts, pint glasses, pint lanyards) beer & festival guide, event map, day-of signage (physical & digital) and event photography (blog link coming soon)
Project was created in collaboration with Julie Wilbert, Cindy Messey and The Museum of Flight’s Marketing & Private Events Departments.