Staypineapple is an incredibly dog-friendly brand. The marketing team always makes an effort to use our brand pillars to inspire us. We used our furry friends as inspiration and decided to celebrate International Dog Day in a big way. We wanted to celebrate the “pineapple pups” out there and send their paw-rents a physical box that included all the items in our dog package (as well as some other items as well). The custom-designed boxes included branded dog items such as: collapsible dog bowls, bags of signature treats, our newly designed dog leashes (with yellow poop bag holder), and a dog door hanger for onsite stays. This campaign not only created awareness of our brand but the boxes were posted all over social media by our influencers, adding a fun element to an otherwise lesser-known holiday and increased brand awareness.

Deliverables: Custom box, dog leash, postcard, digital images (email & blog), and box packing.

This campaign was created in collaboration with Casey Barks, Anna Altavas, Becca Weber, and Mary Kirkpatrick. 

Giving Tuesday is a yearly fundraiser for local non-profit groups. With ogo assets provided by the Giving Tuesday organization, the concept was to feature a “mascot” of sorts to show people around the Museum through photography. These photographs (produced & edited by me) will be featured in a 5-email campaign with corresponding social media posts, website pop-up and thank you (to those who donated). This campaign was a fusion between the collections and marketing teams, producing photography that showcased the Museum in a different light and generating thousands of dollars in donations.

Deliverables: Email graphics supported by photography, social media & email campaign, website pop-up and thank you postcard.

Project was created in collaboration with Katy Ahrens, Julie Wilbert, as well as the Marketing and Development Departments.

Wellness Bingo was originally brought to me to ensure the bingo boards met brand standards (1 board for each of the 7 cities - Seattle, Portland, San Francisco, San Diego, Chicago, New York City, and Boston). The only problem was, if this was meant to be an inclusive activity, you also needed to include Spanish speakers and make sure that the hotel employees knew about it. In collaboration with the People & Culture Team, we came up with a strategy that included teasing the contest 1 week prior, announcing with physical & digital interactive bingo boards (this way people could keep them on their phones), and running  the competition for 2 months. To ensure participation, each week there was a winner, with a grand prize winner was selected a the end of the campaign. With my assistance, we were able to increase contest awareness, improve employee camaraderie and participation on our Livepineapple Facebook page, the employee Paylocity Portal. 

Deliverables - 7 Bingo boards in 2 languages and 2 formats, email imagery, qr code pages.

This campaign was created in collaboration with Olivia Tilley, Lindsey Burne Tampas, Caitlin Christian, and Mary Hseih

At The Museum of Flight, the Development department is always looking for donors to preserve and support the Museum. This Annual Fund mailing is sent out out over 5,000 donors, showcasing the refresh for the Personal Courage Wing, with a focus on World War II. Our concept was to use WWII era propoganda posters and stories to showcase the new exhibition. This was to be printed right around the time Covid-19 started to effect Washington, so it also became an announcement to tell donors that the Museum was closing its doors.

Deliverables:

Project was created in collaboration with Katy Ahrens, Robin Webster and Julie Wilbert.

In celebration of the 50th anniversary of the Apollo 11 Moon landing in 2019, The Museum of Flight hosted a Smithsonian Exhibition called Destination Moon: The Apollo 11 Mission. Under the art direction of Julie Wilbert (Creative Services Manager), we created multiple ad sizes for for digital, billboards, and for advertising & partnerships such as the Seattle Monorail, Space Needle, and more. The campaign ran throughout the summer of 2019 from Vancouver to Los Angeles and was The Museum of Flight’s most extensive ad campaign to date, increasing visitors and campaign awareness for both parties involved.

Deliverables - Onsite & Offsite Banners, Posters, and Signage. Created among a many other deliverables including billboards, audio advertising, and digital advertising currated by Julie Wilbert.

This ad campaign created with the input of Erika Callahan, Layne Benofsky, Ted Huetter, and Julie Wilbert. All advertising was approved by the team at The Smithsonian.

In a conscious effort to become more sustainable, Staypineapple decided to replace their existing disposable plastic water bottles with alumium water bottles, designed in collaboration with the PATH team. With this change over in guest amenities, our team needed to capitolize on not only the beautiful, branded bottle but also guest concerns. With this came a message of the bottle being a keepsake to take with you. Being considered a “free gift” helped to spread brand awareness well after their stay. Once we received the bottle mock ups from PATH, I created bottle neckers, hotel signage, and revisions to our amenity card, making new icons for this program. Overall, the program has been well received, guests appreciate the water refill stations in the lobby and the ability to refill their own waterbottles as well. 

Deliverables - guest room tv, bottle necker marketing, amenity card, photography at each location, imagery from influencers for pr & marketing efforts.

This campaign was facilitated in collaboration with Casey Barks, Della Rae Carriere, Staypineapple’s Marketing and Operations Teams as well as The Partnership Team at PATH Water. Waterbottle design created and provided by PATH water with the approvals of the brand team including myself, Casey Barks, and Della-Rae Carriere.

At The Museum of Flight, the development department is always
looking for donors to help preserve and support the Museum. This Annual Fund mailing is sent out to over 5,000 donors, this mailing showcases our restoration department. It tells the story of the Museum through the eyes of Big Stud - the resident Republic P-47D Thunderbolt in the collection. I used photographs of the Big Stud to create illustrations using the elements on the plane such as the type treatment and badges, to use throughout the deliverables This campaign produced not only donations for The Museum, but also an interest in this specific aircraft. The members appreciated the in depth look at this plane and continued to request posters like this one for future campaigns to come.

Deliverables: Letter, Reply Card, Converted Envelope, Illustrations, Thank You Poster and Email Campaign

Project was created in collaboration with Katy Ahrens, Robin Webster and Julie Wilbert.