At The Museum of Flight, the development department is always
looking for donors to help preserve and support the Museum. This Annual Fund mailing is sent out to over 5,000 donors, this mailing showcases our restoration department. It tells the story of the Museum through the eyes of Big Stud - the resident Republic P-47D Thunderbolt in the collection. I used photographs of the Big Stud to create illustrations using the elements on the plane such as the type treatment and badges, to use throughout the deliverables This campaign produced not only donations for The Museum, but also an interest in this specific aircraft. The members appreciated the in depth look at this plane and continued to request posters like this one for future campaigns to come.
Deliverables: Letter, Reply Card, Converted Envelope, Illustrations, Thank You Poster and Email Campaign
Project was created in collaboration with Katy Ahrens, Robin Webster and Julie Wilbert.